Research Article Open Access

Investigate Individual Features Insurer in Tend to Purchase the Insured Body Insurance (Case Study Branches and Agencies Alborz Insurance Company from the Perspective of Insurers)

Abstract

WITH THE INCREASING COMPETITION BETWEEN INSURANCE COMPANIES IN THE FIELD OF GAINING A LARGER SHARE OF THE MARKET, THE MANAGERS OF THESE COMPANIES FORCED TO LOOKING FOR WAYS TO GAIN MORE SATISFACTION AND LOYALTY OF THEIR CUSTOMERS. MEANWHILE THE ROLE OF EMPLOYEES IN INDUSTRY, IS NOT WORN FOR ANY ONE. SO WITH IDENTIFY THE INDIVIDUAL CHARACTERISTICS OF INSURER AND REVIEW ITS RELATIONSHIP WITH TEND TO PURCHASE INSURED, CAN DEVELOPED INSURANCE INDUSTRY AND PROVIDED A BETTER COMPETITIVE ENVIRONMENT. IN THIS STUDY TOTAL PURPOSE IS DEVELOPMENT AND STABILITY INSURANCE INDUSTRY THAT IN ORDER TO REACH THIS PURPOSE WE SHOULD PAY TO ATTRACT, RETAIN AND LOYALTY OF THE INSURED. THIS PURPOSE ALSO BECOMES POSSIBLE WITH EXAMINING THE RELATIONSHIP BETWEEN INDIVIDUAL CHARACTERISTICS OF INSURER AND TEND TO BUY INSURED.

Shahram Gilaninia, Hosein Ganjinia, Soghra Rezaei Iman Abadi

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