Short Communication Open Access

Media inclusiveness for persuasive health communication: an nterven¬tional approach against breast cancer

Abstract

With the overwhelming cases of disease outbreak and spread of infectious diseases such as Ebola, HIV and Tuberculosis among other deadly diseases recorded overtime, it has become clear that traditional inter­ventions are not enough to effectively prevent and control such major health threats. Health-related research shows that properly designed behavior based health communication activities have more effective and signifi­cant impact on health- related attitudes and behaviors than traditional interventional approaches. The role and place of media in various fields and spheres of life cannot be overemphasized. The print media, the broadcast media as well as the internet alike have proven in their distinct and collective ways to be key and effective means of information dissemination which could bring about major change in individual’s behavior. Therefore, the current study is set to fill the gap employing media as an effective interventional tool to aid the traditional methods and strategies of sending health communicative messages to the target audience, with the aim of early detection, prevention and possible eradication of breast cancer in Northern Cyprus. The study comprises both quantitative and qualitative methods. 320 women ranging from 18 to 65 years are systematically sampled from the study population using a multistage hybrid sampling technique.    

Ifeoma Prisca Onyenegecha