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Rethinking Digital Transformation Metrics: Moving Beyond Traditional ROI

Abstract

Digital transformation is essential for contemporary businesses, promising enhanced efficiency, customer satisfaction and competitive edge. However, conventional metrics like Return On Investment (ROI) often fall short in capturing the full spectrum of benefits and challenges inherent in digital transformation initiatives. This article critiques traditional ROI metrics and explores alternative measures for assessing the success of digital adoption and change management efforts. By integrating qualitative indicators such as employee empowerment, agility and cultural alignment with quantitative metrics, this study aims to provide a comprehensive evaluation of digital transformation's impact on organizational resilience and competitiveness.

Suresh Martha

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